Google can make or break a divorce lawyer’s career. This is true in New York as much as in other parts of the country and in the rest of the world, no doubt. But in New York, it seems that Google advertising is especially premium. Divorce Lawyers on the first 3 pages of Google (anything after page 3 is really irrelevant if you think about it) are apparently paying close to $20 each time someone clicks on their ads. Can you imagine? That means if 10 people click on the ad, the lawyer has to dish out $200.00 per day! In seven days that is $1,400.00 and there is still no guarantee that the clients will call.