Thousands of lawyers are in private practice and many of them struggle to succeed at it. It is really hard to make it these days. This is especially true of Divorce and Family law attorneys and this is probably because there is so much competition. Most people who put up their shingle don’t practice Energy Law and even Corporate Law. The barriers to entry are too great. Clients with millions of dollars at stake are simply not going to go to a solo practitioner or a small firm as a general rule.
Divorce and Family Law is a much easier niche to penetrate so most lawyers who are in private practice go into it. And this is fine but it does create a glut. Of course, a private practice is a “small business” and the rules for other small businesses often applies to lawyers even though a lot of us don’t realize that we need to run our practice as if it is a small business – until it is too late.
How do you distinguish yourself in such a crowded field? It is hard. But there are ways to do it. For one thing, you probably need to change your mindset. You need to rethink how you are approaching your business. Well, for one thing, are you an “icon”? Is your practice iconic? What makes you iconic? If you are not iconic how can you become iconic?
There are a lot of different ways to distinguish yourself and create a “winning” law practice and small business. I have identified 13 concepts that I think are helpful in my book WIN! Achieve Business Success With These 13 Concepts.
I invite you to pick up your copy today.
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