Should you rebrand your law firm website by getting a dot law domain? Or is it a rip off?

I was just reading this piece by Mile Mark Media LLC about the new .law domains which are predicted to “set off a domain gold rush.” Are you an attorney who has a .law domain? Did you rebrand your dot come site to a dot law site? And did you find it to increase your traffic? Did you also find that this increase in traffic then had a higher likelihood of converting to quality leads as compared to the dot com website?

The dot law websites are not cheap. The annual fees seems to be over $$200.

Question: From an SEO perspective and quality leads perspective, do you think these dot law domains are worth it? Or is this just another way to cream lawyers desperate to cover their overheads and spousal support each month?

 

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