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Optimize your divorce blog with SEO tricks from a clueless blogger
For divorce lawyers, divorce attorneys and other divorce professionals
Well, talk about the blind leading the blind. (sometimes I just crack myself up!)
Ok. Fine. Fine. I am not the one to give this advice and I know it. The truth is, I am reading up on this stuff and I am trying to learn for myself and so writing this post is a way for me to study this issue for myself. It’s like talking aloud and the benefit to you is that you may be able to make sense of the nonsense a lot better than me, even though I’m the one who’s telling you how to do this thing.
So, here are a few things I’ve picked up and am trying to incorporate into this blog, and hopefully, someday, I will reach optimization. And you can’t accuse me of being selfish. Because I’m sharing what I’ve picked up with you and even if your reach optimization before me, it’s okay. I am not cut-throat competitive. So here goes. Here’s how to optimize your blog:
1. I have no idea how you do it!
2. Keywords. Ok. Seriously. You know how in law school (assuming this is a divorce law blog) you needed to know the “magic words”? (why does it seem like “Magic” is not the word I’m after?) Well anyway. With blogging, you need to know the keywords that are relevant to the type of blog you are writing. Whether you are a divorce lawyer, or a certified financial analyst, or a custody evaluator or divorce coach, you need to know the right keywords and use them on your blog content. If you are a divorce attorney, then the two keyword phrases that matters most are “divorce lawyer” and “divorce attorney.” But note to self: these are very competitive terms. Do a search on Google AdSense keywords to get more terms you can exploit.
3. Post length: According to Darren Rousse Rowse over at Problogger, the longer the posts are, the better ranked they will be and the more SEO you will get and so the more traffic you will get. Post length matters. But the content has to be good content. It can’t be the crap you see on this blog here, for example. It has to be stuff that makes people know you are a “real” player. Um…Use bold and italics and underlines. And, again, pump up the use of Keywords.
4. Links. Not only do you need to get other power bloggers to link to you (if they don’t leave comments on their sites and put your url with the comment for yourself) but you have to link to your own posts on your own site. In other words, inter-link to other relevant posts on your blog and if you have a website separate from your blog, link to the website by all means.
5. WordPress. If you use a wordpress blog, then you want to use the “more” button so that there isn’t repetitive content (something about the categories that leads to a look of repetition that the “more” button will fix) that causes Google to penalize your site for repetition. You also want to get the All in One SEO Pack and fill it out for every post (VERY TEDIOUS!) But this will mean that meta tags for each post will be floating out there for Google’s crawlers which is good; and so when folks search certain specific issues and terms, if you have that filled in, your post will be at the top 10 pages of Google.
6. Titles. Your title is critical. The post title should contain the right keywords and it shouldn’t be too long. (Yes, we break that rule daily over here. Do as we say, not as we do on this one.) If you have a wordpress blog, I’ve learned JUST TODAY that you need to get the “title tag plug in.” Jesus….I’m going to do that right now. Hang on…..ok. I’ve installed it but now have to figure out what to do with it…..
7. Penalties. Avoid Google penalties. Google can be your BFF or your worse enemy. And Google is also very moody and very capricious. You never know why they drop you like a brick but Google can drop you like a brick and then kick the brick off a cliff and that’s the end a ya. They hate duplicate content, I’ve heard. That’s is a problem because sometimes people copy your stuff and put it on their site (copyright infringement a whole other issue) but Google doesn’t care who is the original. It just sees duplicate. And it penalizes you for it. Also, watch articles you upload to ezinearticles and hubpages and stuff like that. Don’t put the same articles on different sites. Google sees it as duplicate content and it gets in the way of optimizing your site if traffic growth is a concern.
8. Google. There are other things that piss off Google than duplicate content and a lot of it is mysterious. One way they penalize you is they drop you to a zero page rank. Yep. And you can try to get them to change it by asking what you did, but they will be very mum about it and you’ll be scratching your head and pounding on their door, but they don’t care. If you do something that Google frowns on (let’s say you use the word “divorce” too much on your page – a sin we commit on this site with EVERY post) then they could penalize you too. Don’t think you can do this without Google. Bing and Yahoo are trying but when you look at your analytics, you will see why Google is the only thing that matters. But without Google, you might as well don’t bother to blog because there is no SEO without Google. Okay?
Gotta go before I tell you something that will totally crash your blog. I am reading now about meta description tags on quicksprout.com. This guy, Neil Patel, is supposed to be the God of search engine optimization. He even helped AOL and Amazon optimize their sites. Let’s see what I can learn from him.
Oh god. I don’t have the head for this stuff! I’m giggling. This makes me giggle.
Have a great day, blogger mate!
Originally published October 1, 2010